Why Are You Featuring 'Recent Posts' in Your Sidebar?


While typing up a previous post (it was 7 things I dislike about your blog, because I know you would have been nosey and asked anyway) I had a moment of flection on sidebars and it through me for a curveball. There are many different pieces of advice that people give you when it comes to your sidebar, but there's one that I see everywhere that I don't think makes much sense.

"Feature Your Most Recent Posts!" ..But, Why?


I'm all for featuring posts in your sidebar, it's a great space to use that helps advertise your blog a little more, and I say go for it, but don't feature your recent posts. Why? Because they're already visible the moment someone enters your blog. Whether or not your have jump links or not, if people are interested, they're going to be checking out your most recent posts anyway, because they're the first ones available, which begs the question, why feature them again? They're already featured!

There's a constant drive in this day and age to get what's new out there and say goodbye to the past, and I totally understand what it means - why spend time focusing on the past when tomorrow is almost here, but when it comes to your blog, the past, and your past content is extremely important. You shouldn't forget about your old content and not do anything to show it off, so replacing this opportunity with that of sharing your recent posts next to your recent posts seems counter productive.

If you're going to use space in your sidebar to promote your content, make it content that matters, content that your followers and readers will find interesting or can relate to. Make it content you want to drive more attention too. Make it content that follows the subject(s) of your blog so people know straight away what you're all about. Make it your most popular content, but god forbid, do not make it your most recent posts. People don't need to see it, and you're just wasting good sidebar space.

Do You Feature Any Posts in Your Sidebar?



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